Haesley Cush’s views on Brisbane
Principal of Ray White Real Estate at New Farm Haesley Cush is one of our panellists at the next Shape Your City Heart Forum, “Build a successful city”. Here are his thoughts about Brisbane now and in the future.
What I love:
The magic of Brisbane’s inner city stems from the people, the landscape and the proximity to the country & coast. We are a diverse mix of passionate Australians. As a city we are proud of our sky-scrapers and our delicate city fringe (Kangaroo Point, Story Bridge, South Bank, New Farm Park, etc). We are a working people, we work hard and dream big. A close drive to Aussie outback or sprawling coast makes for active breaks with an Australian theme. We view ourselves as forward thinking and advanced but enjoy the romance attached to our small town roots. We are also culturally diverse, with waves of new cultures rolling in every few years, new flavours decorate our suburbs.
A few changes:
Moving forward we need to address some housing issues. The inner city is heavier in population but could easily cope with more. The urban sprawl is creating sub-communities around shopping villages. To continue to protect our access to the country and coast is paramount to us maintaining our laid back/fair go approach. Protecting poor quality inner-city housing from times gone by is not the only way to keep character. Character is a style, peoples values and community. Our climate is changing, our housing must evolve, pre-war houses need post-war innovation. Relaxation around the relocation of Queenslanders to make way for higher density is needed. People/buyers travelling to Brisbane are seeking a relaxed lifestyle, they want a driven business sector but wish to escape to parklands, sandy beaches or river walks.
Thanks for your perspectives on what the buyer’s tell you they want Haesley. Sadly it is true, I agree, that many newcomers to Queensland do indeed lock themselves indoors with air-conditioning at full throttle and then douse themselves with insect repellent and other defensive measures before timidly venturing outdoors, at least for the first few years. That doesn’t mean we need to pander to their phobias by building “product” to suit them though. The “market” is not always right. The market usually acts like a herd. We might be individually smart but collectively we’re often dumb.
Maybe we need to change our marketing, if there is such a gap between the attraction and the reality out there?
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